The likes of Tui, EasyJet and Jet2 are laying the groundwork for a late summer splurge to make up for lost time should travel restrictions remain beyond spring.
Some of the UK’s most popular holiday destinations are doing the same, with one, Antigua, declaring that 2021 is about “debunking seasonality”.
Increased capacity, extended flight programmes, promotional pushes and reduced prices are just some of the tools being put to use by Britain’s biggest travel companies.
Jet2 said it has moved the end dates of its season in Greece, adding capacity for October and November. Steve Heapy, CEO of Jet2 and Jet2holidays, said: “There continues to be enormous pent-up demand from British holidaymakers, who want nothing more than to get away to the sunshine and enjoy their well-deserved holidays.
“Extending the summer season to Greece means we are… giving customers more opportunity to get away and enjoy a much-needed holiday.”