Business News

Price, Specs, Colors, Release Date

  • Apple has unveiled the new iPhone 13, iPhone 13 Mini, iPhone 13 Pro, and iPhone 13 Pro Max. 
  • All four models come with new camera features, improved performance, and better battery life.
  • The iPhone 13 models start at $699 and are available to preorder September 17.
  • See more stories on Insider’s business page.

Apple unveiled the new iPhone 13, a redesigned iPhone with a 20% smaller notch, on Tuesday.

The iPhone 13 comes in five colors — pink, blue, midnight, starlight, and Product Red — and has the same flat-edge display as the iPhone 12. Apple also reoriented the rear camera, positioning the two lenses diagonally rather than vertically. 

The new device runs Apple’s new A15 Bionic chip, which Apple says allows the device to deliver 15.8 trillion operations per second. The iPhone 13 also has a bigger battery that provides 2.5 hours longer battery life than iPhone 12, as well as a 28% brighter display than last year’s device.

Apple says it improved the camera in iPhone 13, allowing it to capture more light and color, and added Cinematic Mode to videos, which gives them a cinematic, film-like quality by automatically changing the focus.

The iPhone 13 Mini, also debuted on Tuesday, contains the same capabilities in a smaller form-factor. 

iPhone 13 Mini and iPhone 13 price

The iPhone 13 Mini will start at $699. The iPhone 13, with 128 GB of starting storage, will cost $799. 

iPhone 13 Mini and iPhone 13 release date

Both the iPhone 13 Mini and iPhone 13 will be available for preorder starting on Friday, September 17. They’ll be available to buy starting on September 24. 

Apple iPhone 13 Pro in black, gold, silver, and blue

The new iPhone 13 Pro.


iPhone 13 Pro and iPhone 13 Pro Max

Apple’s new iPhone 13 Pro and iPhone 13 Pro Max come with upgrades to performance and battery life. 

The new, high-end devices also run on Apple’s 5-core GPU A15 Bionic chip, which Apple says provides 50% faster graphics performance than competing phones. The iPhone 13 Pro uses Apple’s ProMotion technology, which adapts the frame rate depending on how you’re using your phone, either providing faster frame rates or preserving your battery life. 

The cameras on the iPhone 13 Pro have been improved as well: Apple says they provide a 2.2X improvement in low light compared to the iPhone 12 Pro, faster shutter speeds, and better portrait photos using the device’s telephoto lens. Apple also added the ability to take macro photos, allowing for focusing at close distanced for super-detailed photos. 

The iPhone 13 Pro’s battery will last 1.5 hours longer than the iPhone 12 Pro‘s and 2.5 hours longer than iPhone 12 Pro Max’s, Apple says. 

iPhone 13 Pro and iPhone 13 Pro Max price

The new devices come in four colors: graphite, gold, silver, and sierra blue. The iPhone 13 Pro starts at $999, while the iPhone 13 Pro Max starts at $1,099. 

iPhone 13 Pro and iPhone 13 Pro Max release date

All four models of the iPhone 13 will be available for preorder on September 17 and will be in stores September 24. 

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